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Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
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Leher Kala, has an article in IE on how parents are finding it difficult to get their toddlers into schools. She states that the reason is scarcity:



Delhi has approximately 2000 private schools, which receive an astounding 3000 plus applications per year, all competing for just 200 seats.

Umm.. sounds fishy no? 2000 private schools and 200 seats? Every school has 0.1 seats? WTF?

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In the current scenario when people are increasingly turning ad blind, it is imperative for companies that they devise novel methods to advertise their wares. And the single biggest tool they use these days is the media. If effectively used then you can get advertising worth millions for free. The key point is to be remarkable, to be newsworthy. To deliberately do stuff so that you catch the media’s eye.

I saw a rather wonderful example of that today. Harrod’s has hired an Egyptian cobra to protect a pair of ruby- sapphire- and diamond-encrusted Rene Caovilla sandals. Totally frivolous you say, so what? Almost every single newspaper seems to have that story. And that’s publicity worth lakhs for a few hundred bucks...

The one advice every single self help book in the world seems to have is this: Imagine you are at your funeral. All the people who were important in your life have gathered together. One by one each of them gets up to speak a few lines about you. Now what would you like to hear them say? Now consider your actions. Are they good enough to elicit paeans of praise from everybody? And then we are advised to plan our life so that people will say what we would like them to say.

But if newspaper obituaries are anything to go by, then this is one thing that people shouldn’t worry about. Nobody seems to see anything negative in anybody once they die. All their sins seem to be washed off or are just hinted at. Qualities which they never possessed are bestowed on them.

The Indian express published an obituary of Namdeo Salubai Dhasal today. It ends with these lines: To this day the imagery he introduced into Marathi poetry remains path-breaking. How about an example of his imagery? Here you go:

These great intellectuals are roaming with blazing torches in their hands/ through lanes and bylanes, chawls and chawls/ claiming that they understand the darkness in our huts, where even rats die of hunger/ they are great like horny whores/ those who don’t know that there is darkness under their arses/ can exhibit coquettish excellence with ease.


Darkness under their arses. Heh. Such imagery.

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Rather than going for any radical changes in the site structure, Orkut has decided to just tweak the appearence a little with better icons, rounded corners and the like. Nothing special, mind you; but definitely better than the previous version.

A comparision between the two versions at flickr.
Headlines like "Internet Communities: make Modi the Next PM" make it seem as if a large survey was conducted to reach to this conclusion. But what was the story actually about? A poll in an orkut community in which 365 people participated. Newsworthy... Not.

P.S. I have an idea. Why not gang up and form a poll on who should be the next president of India. We can rig it and make sure that Cthulhu emerges as the overwhelming favourite. Now that's newsworthy. Amit will be proud.